Our Listeners are Your Potential Clients
Broadcasting since 1972, Radio Adelaide is Australia's premier, award winning, community radio station and Australia's Radio Station of the Year 2006. With a regular audience of over 75,000 people, our listeners enjoy diverse, high quality, alternative radio of social and cultural interest.
Along with a strong local perspective, our listeners are linked by interests and attitude rather than by age. They are particularly interested and actively involved in the arts, music, education, social and political issues. Their musical tastes are broad and usually non-mainstream. They also listen to the ABC and other community stations and rarely listen to commercial radio or TV. It's almost impossible to reach them with conventional media. Radio Adelaide can reach them for a fraction of the normal cost!
On Radio Adelaide your announcements stand out! That's because we broadcast a maximum of only 5 minutes of promotions each hour. And because of our unique programming, your promotional announcements can target both niche and more general audiences, a highly cost effective way of delivering your message to attentive listeners.
Research shows that our listeners are loyal supporters of companies that support their station.
Announcements
Sponsorship announcements are $29.70 (includes GST) per 30-second announcement. Production cost: $55 per track, waived for packages over $3000.
Minimum package: 25 spots
Typical Packages
Number of Weeks
(10 spots per week) |
Total Value |
Total Cost |
4 |
$1133 |
$1133 |
8 |
$2213 |
$2213 |
12 |
$3293 |
$2916 (-10% & prod fee) |
26 |
$7073 |
$5967 (-15% & prod fee) |
52 |
$14093 |
$11232 (-20% & prod fee) |
Naming Rights
Includes sponsor being named in Program Intro, Program Outro
(2 x15 second announcements)
eg "The XYZ program is proudly sponsored by Supersize Sunnies, Rundle Mall"
and 2 x sweepers
eg "You're listening to the XYZ Show, sponsored by Supersize Sunnies, Rundle Mall"
and 5 x 30 second additional weekly sponsorship announcements promoting the program and including the sponsor's name . Cost: $733 per month.
Additional Bonuses for Sponsors Taking Packages of Over $5,000.
Radio Adelaide 's website receives over 800 visitor "hits" per day. Sponsors taking packages over $5,000 can have their logo and a link placed on our website. Sponsor's logos can also be placed on the home page, for an additional fee.
ADDITIONAL PROMOTIONAL OPPORTUNITIES include:
- North Terrace Shop Front Window Displays
- Program Guide Advertising and Inserts
- Live On Location Broadcasts
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